How effective is your combination of main product and ancillary tasks?

The combination of my main product and the ancillary tasks is very effective in its role of marketing the film. Whenever I have analysed other marketing packages for other films, I have found a common trait; they all ensure that there is a common theme between the audio/visual products and the print products. This is something I have taken enormous care with in my marketing package.

Just glancing at the 3 of them, it is clear that they are all related to each other. They clearly all have the same message. This means that the audience will psychologically link them together. This is something that marketing companies spend many resources and time on; to penetrate the mind of the customer and make them make sub conscious links between different things is a very powerful marketing tool.

My ancillary tasks use the same fonts and same quotes as each other and the trailer/s. The print products share the same main image and a lot of the copy. When the audience make the link between all these different things in their heads, they are taking in the information that I am trying to get across in order to market the film.

I am confident that throughout my products, there is a strong element of consistency in my goods. It is clear that they are all marketing the same film, they form a typical marketing package.