In what way does your media product use, develop or challenge forms and conventions of real media products?

To answer this question I have split it into 3. I believe that I have used, developed and challenged forms and conventions of real media products.

USED

I have used forms and conventions of real media products in a couple of different ways. I have used conventions of Horror movies in order to create a horror trailer. I researched at length to find out what it is that makes a horror and I used this when making my trailer.

I found in the paranormal activity analysis, there was a colouring aspect to horror movies. The PA films had a very blue tint to them from the home video camera, this added to the horror element of the shots. This then is something that I wanted to bring to my trailer. I used this convention in my trailer by adapting the RGB curves of the footage to bring out the colours I wanted. I made the shot look a lot colder and spookier.

DEVELOPED

I also feel I have developed forms of real media products. One in particular that I looked at in my research was the male gaze. In our trailer, we designed a sort of enigma where there is a really mislead character personality. The male gaze is all about the camera being male. It is the strong one and the women are viewed as ‘the prize’. Well as cameraman, when I shot this trailer I developed this form into a reversal of the male gaze. Lucy is the one with the power, she knows what’s going on and is the one causing trouble. It is actually Danny that is looked upon with sympathy.

CHALLENGED

I have also challenged forms of real media products. Looking at how the horror films tend to be designed, most of the time, the victim doesn’t actually see what’s coming. This was different for us; we shot a killer ‘the keeper’ but never showed his upper half. This is very different to a conventional horror film. This is how we have challenged it and judging by the audience feedback; challenged it successfully.